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Tom’s of Maine, founded by Tom and Kate Chappell in 1970, is committed to natural personal care products. The company emerged from the Chappells’ desire for healthier, simpler living and quickly became a pioneer in the natural products industry, launching the first natural toothpaste in 1975. Acquired by Colgate-Palmolive in 2006, Tom’s of Maine continues to focus on sustainability and social responsibility, donating 10% of profits to nonprofit organizations.