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About
The Bearded Bastard is a grooming brand founded by Jeremiah Newton in 2011 in Austin, Texas. Initially focused on creating Woodsman Mustache Wax to tame his handlebar mustache, the brand quickly expanded to include Woodsman Beard Oil and other products. Known for its adventurous scents and high-quality ingredients, The Bearded Bastard gained recognition from publications like GQ and Esquire by 2013. In 2020, the company was acquired by O’Douds and became part of Sensible Cosmetics Co., continuing its tradition of hand-crafted, sustainable grooming products made in Houston, Texas.
