Shinola is a relatively new luxury lifestyle brand producing high-quality timepieces and leather goods out of Detroit, MI. They have only been making wristwatches for men and women since 2011. Assembled at their Detroit factory, it is one of the few companies that assemble watches in America. Shinola partners with a group of manufacturers both in the US and abroad in committing to produce quality pieces. Their own in-house leather factory guarantees that their leather straps, belts, and small leather goods are all also made to their standards.