About
Naples Soap Company is a natural personal care company founded in 2009 by Deanna Wallin in Naples, Florida. Wallin, a former nurse, created the brand after researching common personal care ingredients and developing formulations using coconut oil, shea butter, aloe vera, and olive oil that addressed skin conditions affecting her family. The company started in a 300-square-foot retail space in Naples and has grown to 13 retail locations across Florida. All products are manufactured in the United States without parabens, phthalates, alcohol, or propylene glycol. The product line includes shampoo bars, liquid shampoo, conditioner bars, natural soaps, body scrubs, and moisturizers across more than 600 product SKUs. The company trades publicly on the OTC market under the ticker symbol NASO.
