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Parents who grew up in the 70s and 80s likely never thought much with regard to protecting their skin from dangerous sunburns known to increase cancer risks. Today, GrUVyWear caters to those parents concerned about protecting their children’s tender skin. Find spectacular and practical outdoor attire that is designed to protect the wearer from harmful UV rays – without sacrificing style – when outdoors. Best-of-all, these fashions for adults and kids are made in the USA.