About
ACURE is a personal care brand established in 2010 under the parent company Better Planet Brands LLC, headquartered in Fort Lauderdale, Florida. The brand produces shampoo, conditioner, dry shampoo, skin care, and body care products at multiple U.S. manufacturing facilities located in California, New Mexico, Florida, and Vermont. All manufacturing sites operate under SMETA (Sedex Members Ethical Trade Audit) certification, which evaluates labor and social responsibility standards. ACURE formulates products without parabens, sulfates, mineral oil, petrolatum, or formaldehyde. Products are made in the United States using a combination of domestic and globally sourced ingredients and components. The hair care line addresses a range of concerns including dryness, damage, volume, and oily scalp conditions.
