Men’s Wearhouse is making a major move to reshore part of its production with the launch of its new “American Bespoke” line. According to RetailWire, the company will manufacture suits in its longstanding facility in New Bedford, Massachusetts, employing about 300 workers. This announcement signals a rare and welcome shift in a fashion industry that has spent decades moving production offshore.
A Step Toward Rebuilding American Clothing Production
Tailored Brands, Men’s Wearhouse’s parent company, describes the initiative as an effort to meet demand for higher-quality, domestically made garments. New Bedford has a deep history of textile and garment manufacturing dating back to the 19th century, and preserving jobs there provides an economic anchor in a region that has seen significant offshoring impacts over the last 30 years. As reported by Sourcing Journal, American Bespoke aims to blend tradition with modern tailoring standards, offering suits at an accessible price point relative to custom options.
Reshoring at a Time of Rising Concern Over Imports
The American Bespoke launch comes during heightened debate over the consequences of the “de minimis” loophole in U.S. trade law, which allows an explosion of low-value goods from China and elsewhere to enter the country tariff-free. Fast fashion giants like Shein and Temu have flooded the U.S. market, undermining domestic manufacturers who must comply with strict labor, environmental, and safety regulations.
Men’s Wearhouse’s investment in American production stands in contrast to this trend. It reflects a growing consumer appetite for goods made under fair labor practices and supports efforts to rebuild the diminished U.S. apparel manufacturing base. Over 95% of apparel sold in the U.S. is imported, mostly from Asia.
While many companies continue to outsource for lower costs, Men’s Wearhouse appears to be betting that some customers will prioritize transparency and craftsmanship over bargain prices. By highlighting their American-made credentials, the brand may be positioning itself to better withstand supply chain disruptions and shifting consumer loyalty trends.
The move also highlights an often-overlooked fact: the United States still retains pockets of skilled garment workers who, with support and investment, could revive a sector many considered lost. Men’s Wearhouse’s decision to produce its American Bespoke line in New Bedford sends a signal that reshoring is not just feasible but increasingly attractive for brands seeking stability and authenticity.
