ICON Coolers build coolers that are made for “all day every day adventures”. After best friends started their business journey together manufacturing coolers, they were originally importing these from foreign markets to circumnavigate the high costs of making them themselves. However, they soon realized this was not the route they wanted to take – they wanted to be American Made but also offer reasonable value. After a year of designing and sourcing parts, they launched their USA-made line of rotomolded performance coolers in 2015. They now make coolers ideal for fishing, boating, hunting, camping, barbeques, tailgates, and other lifestyle activities. It’s worth noting that while their hardback coolers are made in the USA, their soft-side coolers and drinkware are made responsibly overseas.