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About
Bison Coolers is a family-run cooler company founded in 2011 by Jeremy Denson and his father Dennis in a barn in Fort Worth, Texas. Jeremy, a Texas A&M graduate with nine years of corporate experience, identified an opportunity in the premium cooler market after the birth of his first child. The company explored importing but determined that using a U.S. manufacturer to build its original mold delivered better quality. Bison produces roto-molded hard coolers designed in Fort Worth, manufactured in Colorado, and finished back in Texas. Its hard cases are injection-molded from polypropylene copolymer in Texas, and its soft coolers are hand-sewn domestically. The company also sells drinkware and outdoor accessories, employs a team of 14, and was featured in a Google Super Bowl advertisement in 2025.
