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About
Allurez is a direct-to-consumer jewelry brand founded in 2010 by Raphi Mahgerefteh, aiming to enhance the jewelry shopping experience by offering superior quality pieces at competitive prices. Based in Great Neck, New York, Allurez designs and crafts its fine jewelry locally, ensuring meticulous attention to detail and craftsmanship. Their extensive product line includes engagement rings, wedding bands, necklaces, earrings, and bracelets, with customization options available to cater to individual preferences. Allurez is committed to ethical sourcing, utilizing conflict-free diamonds and gemstones that adhere to the Kimberley Process, which tracks stones from mining to sale. By maintaining domestic manufacturing and ethical practices, Allurez offers customers high-quality, American-made jewelry that reflects both elegance and integrity.