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360 Bands, founded by David Wolfenden under the parent company 360 Fitness LLC, manufactures innovative resistance training products that are proudly made in the USA. The company’s flagship product, 360 BANDS, features a patented design with built-in grips that enhance comfort, control, and performance—solving the common “roll-up” issue found in traditional loop bands. These bands are crafted using a proprietary polymer that mimics the elasticity of human muscle, offering a durable, latex-free, and 100% recyclable alternative to conventional resistance bands. With a strong focus on health, sustainability, and results, 360 Bands supports at-home fitness, physical therapy, and sports performance with an accessible, low-cost training solution.
The inspiration for 360 Bands came from a meeting with a young golfer training for the LPGA tour, prompting Wolfenden to develop a safer and more effective band material domestically. The brand now offers a range of products, including varying resistance levels of loop bands and the all-new 360 GRIP, a unique hand trainer. Emphasizing “360 degrees of fitness,” the company encourages customers to gain strength, flexibility, and stability without the need for a gym, while also highlighting the benefits of safe, science-backed resistance training.
